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What a Website Can Do for Your Business What a Website Can Do for Your Business

What a Website Can Do for Your Business

What a Website Can Do for Your Business In today’s economy a website for your business is essential.  Consumers spend $50 billion in online shopping.  Consumers search for information online prior to making a buying decision and having a website will give them 24 hour access to the information about your company.   If you don’t have a website presence, you’re losing business to your competition.  Here is what a professional website can do for your business. Gives the opportunity to make a good first impression.  A professionally designed website will give the impression that you are serious about your business and adds credibility. Helps small businesses compete with larger companies.  A well-designed website can project the image of a much larger company. Provides inbound marketing verses outbound marketing.  Effective search engine optimization (seo) can help consumers find your website.  Your website can be used as a 24 hour marketing tool and generate more leads.  Prospects come to you instead of making outbound cold calls. Blog integration – A blog integrated in your website will give you the opportunity to educate prospects on topics that are relevant to your business and position you as an expert in your industry.  A blog adds fresh content to your website which helps your seo. Increase revenue.  Adding e-commerce to your website will allow you to sell your products and services online.  This can make purchasing convenient for your customers. Don’t underestimate the power of a website and what it can do for your business.  To consumers, you don’t exist if they cannot find you online.  Including a website in your marketing plan is an investment in the future of your business.  Create your online presence and improve your brand image and success! Design Dept. is a Dallas based advertising and graphic design company.  We provide creative advertising design that is attention getting and results in customer action.

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How to Brand Your Social Media How to Brand Your Social Media Page

How to Brand Your Social Media Page

How to Brand Your Social Media Page It is important to have a consistent brand image across all advertising media.  For example if your website colors are blue and gold, and use a star that represents your logo, and the primary font used is Arial, then your Facebook Page, Twitter and YouTube sites should also use these same elements.  Being consistent will help increase your brand awareness and eliminate confusion between each media. Now that Facebook has a new look and has included a cover image, there is an opportunity to expose your brand to more prospects.  When creating your cover image keep these tips in mind: Image size is 960 pixels x 357 pixels. Cover image can not include prices, contact information or call to action. It takes time to build a brand so the key to a successful brand is repetition. Keep a consistent and clear image and message in your social media, marketing material, website and campaigns to establish strong brand awareness with your prospects, customers and clients.  A strong brand is invaluable and will confirm your credibility and result in consumer action. Let us help develop and increase your brand identity.  The right message and positioning will differentiate your brand from your competitors.  This will result in more market share. Design Dept. is a Dallas based advertising and graphic design company.  We provide creative advertising design that is attention getting and results in customer action.  

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How Video Can Enhance Your Brand How Video Can Enhance Your Brand

How Video Can Enhance Your Brand

How Video Can Enhance Your Brand Videos are an excellent opportunity to grab your viewer’s attention and become engaged in your message, and exposed to your brand. Videos on your website can help visitors stay longer and increase conversion rates and brand identity. Here are advantages to adding video to your marketing strategy: Videos provide a dynamic interactive experience. Videos provide online tutorials. Videos can improve your website search engine optimization (SEO). Videos are a powerful tool to enhance your brand.  According to comScore, the number of online shoppers who watch online retail product videos before buying a product grew 40% from January 2009 to January 2010. To learn more about how videos can enhance your brand and tips for producing an effective video, contact us today!

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What is Your Marketing Plan What Is Your Marketing Plan?

What Is Your Marketing Plan?

What Is Your Marketing Plan? The difference between business success and failure is most likely planning.  So without a plan your business may not survive.  A marketing plan will give you a clear direction of how you will achieve your business marketing objectives. Through the process of developing your marketing plan you will determine where you stand in the market place, who your competitors are, the demand for your products and services, your target market, and the price of your product or service. Your marketing plan will outline strategies to promote your brand, build your client base and meet the needs of your clients. Your marketing plan will include a budget for your online and offline advertising, marketing material, creative design, tradeshows, press releases and website development.  Design Dept. understands budget limitations and has been helping companies implement marketing strategies within budget. Here is an example of an outline of a marketing plan. Executive Summary Overview of the marketing plans main goals and objectives.  This should be done last after the marketing plan is complete. Industry Analysis This is an overview of the industry and where the company and the competition stand in the market place. The strengths and weaknesses of the company are identified. Target Market This is where the ideal customer for the product or service being offered is determined. What are their demographics? What is their age range? Where do they live? What is their income range? What are their needs? Answering these questions will help determine the target market. Goals This section outlines the companies short and long term goals and indicates the desired accomplishments for a certain period of time. Marketing Strategy Determine the Product, Price, Promotion and Place (distribution) or Marketing Mix (4 P’s). Tactics This section outlines the tasks required to implement the strategy, who is responsible for the task and deadlines. Financial Analysis This section includes budget, profit and loss statements and ROI. Measurements This section will explain how the success of the marketing plan will be measured. Harper Resource Group business coaching professionals can help your business develop strategies and solutions that will create business success and continued growth.  In order for you and your business coaching professional to solve problems, put a plan in place that will help you achieve your business goals you only have to be willing to grow. Set up an appointment today for a free business coaching session. Your comments are always welcome. Thanks    

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What Your Brand Should Do What Your Brand Should Do

What Your Brand Should Do

What Your Brand Should Do Differentiate A good brand will promote features and benefits different from your competitors.  Your marketing strategy should be to position yourself in the market place as the only company that provides a solution to their problem.  This difference should stand out and position your brand as preferred by your prospects, customers and clients. Identify with Your Customers Develop a brand that consumers will always associate your company with a particular product or service.  A brand that has a psychological or emotional effect is very powerful.  How you want your prospects, customers and clients to perceive your product or service is your band identity. Be Consistent It takes time to build a brand so the key to a successful brand is repetition. Keep a consistent and clear image and message in your marketing material, website and campaigns to establish strong brand awareness with your prospects, customers and clients.  A strong brand is invaluable and will confirm your credibility and result in consumer action. Let us help develop your brand.  The right message and positioning will differentiate your brand from your competitors.  This will result in more market share.

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